Copywriting

What It Is

Copywriting is a skill that takes a product or service description and generates marketing copy across formats — email drips, landing page drafts, social media captions, and ad headlines. Instead of writing each piece from scratch or crafting separate prompts for every format, you describe what you’re selling once and the skill produces tailored output for each channel.

The skill is maintained by coreyhaines31 and sits in the coding assistant’s chat context. You invoke it by describing your project, and it returns structured copy for the format you need.

What’s Actually Different

Most AI writing workflows involve either (a) pasting the same product brief into ChatGPT for each format or (b) maintaining a library of prompts for different copy types. Copywriting bundles both — the brief and the format routing — into a single skill invocation. Compared to using a general-purpose chat model directly, the skill applies consistent brand voice across formats and skips the prompt engineering step.

It also handles formats that general models tend to get wrong without specific guidance, like email sequences with proper open-loop hooks and landing page structures that follow conversion copy principles. The skill’s instruction set bakes in those structural rules so you don’t have to describe them each time.

Who It’s For

Get this if you regularly produce marketing copy for a product or service and want consistent output across channels without rewriting prompts. It’s especially useful for solo founders and small teams who don’t have a dedicated copywriter — you describe what you’re building once and get draft copy for launch emails, landing pages, and social posts in one go.

Skip it if you work with a professional copywriter or prefer to write your marketing material by hand. The skill produces solid first drafts but won’t replace someone who knows your audience deeply.

Bottom Line

Describe your product once, get copy for every channel.